Category: Cloud Computing

Marketing The Moving Targets of Digital Transformations – An Interview with Dux Raymond Sy of AvePoint®

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Marketing the Moving Targets of Digital Transformations – An Interview with Dux Raymond Sy of AvePoint

Tenth in a series of in-depth interviews with innovators and leaders in the fields of Risk, Compliance and Information Governance across the globe.


Dux Raymond Sy is the Chief Marketing Officer of Avepoint® and has successfully driven business and digital transformation initiatives for commercial, educational and public sector organizations across the globe. He’s a Microsoft Regional Director (RD), a Microsoft Most Valuable Professional (MVP) and has authored numerous books, articles and whitepapers on IT and business process strategy. He received his Bachelor of Science from Southern Polytechnic University in Telecommunications Engineering. I interviewed him recently about the unique challenges of marketing digital products and services, the future of cloud computing, O365 and the shifting IT career landscape.


Dux, Avepoint specializes in leveraging the breadth of Microsoft technologies including SharePoint and Office 365 to help companies migrate and manage their cloud, on-premises and hybrid environments. There are some trend reports indicating a few enterprises have shifted back toward hybrid stacks after overextending themselves in the cloud. Do you believe most enterprises eventually will evolve, or are there factors such as data protection that will always prevent full cloud adoption for certain entities?

When it comes to enterprise technology, we rarely move backwards. The cloud’s cost, scale, efficiency access, and yes, even security advantages, are too great for on-premises  or hybrid infrastructures to prevail long-term.  What I will say is the transformation will take much longer than the advertising of cloud providers would have you believe. Most organizations are not all-in the cloud today. We did a study in 2017 that showed about 70 percent of organizations were still in hybrid architectures. We sponsored a study with AIIM this year that showed 1 in 3 organizations is maintaining at least 2 versions of SharePoint. Attitudes towards the cloud have changed, now the conversation is mainly focused on how to get there rather than the why. 

Lastly, there are capabilities that the cloud offers that cannot be delivered on-premises s. Cloud-based advanced services, like machine learning, artificial intelligence, and data analytics, open new opportunities for technical teams to drive business value.

AvePoint and Office 365 - Information Governance Perspectives

The free e-book “Designed to Disrupt” unpacks this in full detail: https://azure.microsoft.com/en-us/resources/designed-to-disrupt-reimagine-your-apps-and-transform-your-industry/

How is Infrastructure, Platform and Software-as-a-Service changing the organizational hierarchy of IT departments, reporting structures and collaborative teams? Are companies beginning to hire more administrators and get along with fewer developers, architects and support staff? Where will the best IT jobs be in the next few years at the current pace?

This is a great question! My colleague Hunter Willis recent wrote a piece about this that sparked a huge debate on Twitter. What we have found is that people and organizations evolve more slowly than the technology. Right now, most organizations are just shifting on-premises  roles to the cloud. So if you were the SharePoint admin or the Exchange admin, you are now the SharePoint Online admin or Exchange Online admin. But what about applications that don’t exist on-premises ? Who owns PowerApps? This also ignores the advanced workloads and connections between apps that exist in the cloud. What you do in Microsoft Teams impacts your Exchange and vice versa. What organizations need, and we haven’t seen yet, is an Office 365 admin that truly owns the platform and looks at these platform wide issues. If were seeing some of these issues just within Office 365, imagine what we will see as multi-cloud architectures become more popular. The best IT jobs in the next few years will be business enablers who have a love of learning. You will need to be agile in the era of tech intensity.

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Directing The Flow Of Information – Interview with Jones Lukose of The International Criminal Court

Second in a series of interviews with leaders in the fields of Risk, Compliance and Information Governance across the globe.

Jones LukoseJones Lukose, MBA, PhD is the Information Management Officer for the Criminal Court in the Hague and has over twenty years of experience developing and implementing strategies to achieve operational effectiveness and regulatory compliance for engineering firms, in energy and utilities sectors as well as for international and judicial organizations in Africa, Europe and the Americas. I interviewed him this past February to learn more about his unique insights into information management fundamentals and our future.

Jones, your work and research has taken you to many corners of the world including Kenya, Rwanda, Botswana, Jamaica, Uganda, the UK and now the Netherlands. It’s there you presently direct an important Information Governance program for the International Criminal Court. What do you consider the most common theme in the information management challenges you’ve faced across so many unique cultures and how has that experience shaped how you think about solutions for international organizations?

I have worked in organisations where data is everywhere but the common challenge has been that it seems no one is directing its flow. There is a lot of evidence of information collected and stored that does not fit with the organisation’s strategy. The organisation may say that it is going in a particular direction but the data it holds does not provide the required evidence or proof.  My experience in this regard has led me to reconsider my role in the organisation as an Information Manager. In such environments, it is my first priority to help determine the real purpose and value of data to the organisation. In other words lend a hand in crafting the strategy of the organisation by leveraging information management.

How can we, as information management practitioners, as data stewards, effectuate best practices in our workplace in the face of constant, sometimes paradigm shifting changes in technology?

We now live in a world where small sets of information can alter the economies of the most powerful organisation and states on the planet. It is a world, where small streams of sensitive information can digitally leak and cause violent reactions from people living far and beyond the source. Tiny words or images transported via exotic technology can lead to wide-spread panic across whole populations even wars. A world where information is fragmented infinitely raising an infinite number of world views and identities. It is a world where the same information is interpreted differently in space and time. It is a world where information is presented in constant flux with the only constant being surprise.

Whatever your personal convictions, I challenge you to consider that we need a new way of looking at information management. It won’t help to retreat to our old maps and models because the more frustrated we become. We need new information management techniques to navigate the chaos, filter the wrong and point us to the significant. The new information manager will thrive and even love to embrace the chaos of information by applying new lenses and insights. He or she should be ready to be inspired to experiment and try out new ideas and solutions.

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